News: Cost Per Action

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Anvil Media, Inc. Authors Advanced Pay-Per-Click (PPC) Marketing White Paper
Online PR News (press release)
... Audit increases overall account performance by optimizing impressions, click-through rates (CTRs), cost-per-click (CPCs) and cost-per-action (CPAs). ...

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Published on Thursday 18th of March 2010 04:33:44 AM Read more...

GroupM agencies to offer digital ad verification
Radio Business Report
Most placements in these tier II networks are for DR clients who need high volume audience placements, where they're paying for cost per action. ...

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Published on Thursday 18th of March 2010 04:33:44 AM Read more...

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